br> Bookmaker Coral has revamped its whole marketing look with the launch of a series of new adverts in the past week, although the firm will not be completely jettisoning their successful double act 'Carley and Farley' who have been featuring in Coral's advertising for the last few years. The new 'high-energy, ...
Asda Halloween 2017 Advert - Duration: 1:02. Season Vlogs 137,444 views · 1:02 · Farley & Carly: Darren.
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Coral advert banned for suggesting betting on sport was better than watching | Casinopedia
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ASA upholds decision on Coral TV advertisement
Coral Kicked Into Touch By ASA In April of this year, Coral invested in some on-screen advertising for their football betting options. The voice over said: The beautiful game, you can catch it or you can get involved in it with the latest Coral action. So are you a spectator or are you a player? Get in on the action. It is the voiceover part that was the subject of two coral betting advert 2018 because both felt that, in questioning whether someone was a spectator or a player, the implication was that gambling is better than watching the sport. Coral Respond Of course, responded coral betting advert 2018 defend their commercial and said that the voiceover was simply asking the viewer if they wanted to place a bet as well as watch the match. The question posed by the voiceover was then followed up with a specific bet feature. In the example shown below, this was the welcome offer for new customers at Coral. They further defended the voice tone used stating that it was neither pushy or aggressive, and merely gave the viewer the opportunity to make an informed choice. The ASA Ruling Against Coral The ASA did not agree and felt that the overall tone of the commercial implied that gambling was more exciting that watching or participating in a game. This led to the conclusion that the advert suggested peer pressure to gamble, disparaged abstention and intimated that gambling could enhance personal qualities. The advert was deemed to be in breach of the following BCAP Codes and was therefore banned.